83% of all the cotton used in our Fall 20 collection is organic. Organic cotton and its sustainability have been discussed for several years. The truth seems to be that it can be both climate positive and climate negative when it comes to the climate impact of CO2 eq., depending on where and how the cotton is cultivated. Organic cotton preserves and improves soil quality and research has shown that it uses less water (up to 91%) and it does not pollute the water and farmers with fertilizers and pesticides. Cultivation of organic cotton still implies lots of water and a significant environmental impact (46% less GHG than conventional cotton), so wherever cotton is used in the collection it serves a purpose. Cotton is a complex fiber that has amazing absorbing abilities and is known for feeling good and comfortable on the skin.

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